Page 6 - RadonicRodgers AdVantage #3

RESULTS
Muskoka
campaign “Take Back
Winter!” doubles site traffic
RESULTS: As a test project, with a small budget running for just over a month, phe- nomenal results were obtained as indicated with the below stats.
GOOGLE ANALYTICS OVERVIEW: Site traffic up 109% year over year, thats more than double same time period year before. Site visitations reached the same level as during summer peak traffic periods on the Muskoka Website.
MORE IMPRESSIVE STATS IN DETAIL:
Number of visitors to site generated: 6495 clicks
Total animation & landing page views at Takebackwinter.com:
10,212
Total Reach of Facebook ads: 552,849
Facebook Impressions: 902,735
Google PPC Impressions:
1,455,925
Total Campaign Impressions: 2,358,660
NEWS
RadonicRodgers joins TIAO
RADONICRODGERS is pleased to announce its membership in TIAO, (Tourism Industry Association of Ontario). We look forward to develop- ing new relationships and continuing our support of the Travel & Tourism industry through our involvement with TIAO.
RadonicRodgers also announ- ces their sponsorship of the TIAO Annual Golf Tournament as well as its sponsorship of the 2015 Ontario Tourism Summit.
RadonicRodgers is the official
Marketing Sponsor of these events. The Tourism Industry Association
of Ontario is recognized as the umbrella organization for leading associations, destination marketing organizations and regional tourism organizations serving Ontario’s di- verse Tourism industry. TIAO collect- ively represents 147,000 businesses and 608,000 employees that are dedicated to promoting and operating the Province’s Tourism infrastructure.
TIAO provides a strong unified voice for the sector, advocating the
importance of Tourism and the inter- ests of the business community to all levels of government in order to help develop industry growth and sustain- able prosperity.
TIAO’s vision:
Drive economic prosperity for Ontario through Tourism.
TIAO’s mission:
Position Ontario’s Tourism industry forprosperityandgrowth. ●●
LAUNCHED
Attractions Ontario branding, positioning and themed visual identity
AFTER THE Attractions Ontario association engaged RadonicRodgers as their agency of record, Radonic- Rodgers began revamping the entire brand and positioning strategy for
the Tourism association to more ac- curately position the organization in its current industry functions within the Attractions and Tourism industry of Ontario.
The new Positioning Statement developed by RadonicRodgers for Attractions Ontario now reads: Attractions Ontario is the authority on Attractions & Trip Motivators in Ontario, the voice of the industry and the source for consumers to discover Ontario’s destination experiences. The association offers best-in-class, high-value access to consumers
in bolstering attendance and busi- ness activity for the Attractions & Tourism industry.
Attractions Ontario is the associ- ation that represents the trip motiv- ators for all classes of destinations in this province, from natural assets to bricks and mortar attractions. The brand pillars and value statement as developed by RadonicRodgers were identified as follows: Encourage, Excite, Inform
Attractions Ontario provides a platform for growth and success by encouraging attendance and business activity for its members and advertisers. The association excites the public to engage in Ontario’s rich offering of Attraction & Tourism experiences. With deep expertise and industry intelligence, Attractions Ontario informs and advocates for Ontario Attractions & Trip Motivators.
A thematic visual identity system was developed for monochromatic
treatments in applications of the Visual Identity for collateral, en- vironmental graphics and other ap- plications where colour harmony or themed content is important.
The palette of versions of the Visual Identity system work co- hesively to reinforce the overall brand values regardless of im- plementation, while adapting to specific applications. This provides flexibility combined with particularly tuned versions for various applica- tions while maintaining the overall Brand typology.
RadonicRodgers and Attractions Ontario have been working diligently executing the new brand across all their marketing components including Advertising campaign branding, the Passport and Field Trip Planner magazines, the association’s Website and social media assets. ●●
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RadonicRodgers Strategy+ Travel & Tourism Marketing — AdVantage Volume 3