RadonicRodgers is pleased to announce that Ron Caughlin, Brand>eD and RadonicRodgers Strategy+ have joined forces to create a strategic marketing dynamo. The new team combines BRAND>eD’s Travel & Tourism digital marketing and educational insights with RadonicRodgers’ Travel & Tourism brand strategy and marketing services. The combined mindshare enhances the firm’s deep Travel & Tourism marketing expertise.
“Having built a solid track record in Travel & Tourism brands, I’ve decided to partner more closely with RadonicRodgers’ long-standing leadership in Canadian Travel & Tourism marketing with its brand development, media planning/buying, social media and marketing automation services” said Ron Caughlin.
Ed Radonic, Partner, Managing Director said, “We appreciate Ron’s Travel & Tourism marketing insights and experience with many DMO’s and other marketing organizations such as the Greater Toronto Airport Authority (GTAA), Ontario Tourism, Tourism Toronto, St. Lawrence Parks Commission and the OTMPC (Ontario Tourism Marketing Partnership Corporation). His expertise in the destination marketing space will add significant value to our offering.”
Ron has two decades of marketing, digital and brand experience at Worldmedia, BBDO, Cossette, LAUNCH and TNS, where he led notable Travel & Tourism clients in marketing and digital initiatives. Ron launched a digital marketing partnership program for the GTAA, with Air Canada and Tourism Toronto. He also developed the award-winning “There’s No Place Like This” campaign and OTMPC social media portal.
RadonicRodgers Strategy+ is an award-winning Travel & Tourism industry leader in brand development services. The firm is the largest, most recognized Travel & Tourism marketing firm in Canada and is member of the TravelConsul group of Travel & Tourism-specialized marketing firms across the globe, providing one-stop service for international campaigns.
With this new partnership, RadonicRodgers Strategy+ is well positioned to help Travel & Tourism organizations take flight by understanding, developing and activating brands in an ever-changing Travel & Tourism landscape.