Attractions Ontario

Attractions Ontario new brand wins in 3 marketing categories

RadonicRodgers has been awarded in 3 marketing award classifications for its work on Attractions Ontario branding including: Re-Branding program (Gold), Corporate Identity program (Silver) and Sales Kit program (Bronze), at the Summit International Awards.

At a relatively small investment in branding, a quantifiable $31+ million economic impact was achieved for Ontario Tourism and a qualitative impact of nearly $125+ million, due in significant part, to the re-branding of Attractions Ontario, corporate Identity program and collateral materials built around the new brand. Record sales of display ads in Attractions Ontario signature distribution piece, Passport, increased to a highest-ever record due to the application of the new branding and reader utility of the association’s custom publication vehicles representing nearly a 43% year-over-year increase from the old brand.

RadonicRodgers’ creative principal, Ross Rodgers said, “Winning 3 awards across the various facets of the new branding program combined with the Attractions Ontario business results during the first year of the new brand, showcases the strategic and application effectiveness of this branding win for RadonicRodgers.”

The Summit International Awards recognize marketing excellence on the international stage. The competition received 5000 entries from dozens of countries around the globe.

See posts about re-brand Launched, other Awards and Results details on this project:

Launched > Attractions ON branding…
Awards > Attractions ON finalist…
Results > Re-brand, big impact …