Ethiopian Airlines Canada has selected RadonicRodgers Strategy+ as its Canadian PR and Social Media Agency of Record following a competitive review. RadonicRodgers will handle all marketing and communications activities for Ethiopian Airlines in Canada, including public and media relations, creative, ad placement, sponsorship and trade media outreach. The agency will manage social media efforts including, strategy development, content development, and analytics across Ethiopian Airlines Canada’s social media channels; Facebook, Twitter and Instagram.
“Our goal is to increase awareness to Canadians about Ethiopian Airlines as a first choice when travelling to Africa and we know it’s critical to have a strong social media presence for our customers on these channels,” says Birhan Abate, Area Manager Canada Ethiopian Airlines.
“We are excited to have the opportunity to assist Ethiopian Airlines Canada launch into the social space and raise their profile in Canada,” said Edward Radonic, Managing Partner RadonicRodgers Strategy+. “This year they celebrate a milestone anniversary and we look forward to connecting customer service, brand relevance and sharing stories on the fastest growing platforms online.
Update: Case Study after one year of engagement.
Ethiopian Airlines (Ethiopian) is the fastest and largest-growing Airline in Africa. With direct flights from Toronto to Africa three times a week. In its seven decades of operation, Ethiopian has become one of the continent’s leading carriers, unrivalled in efficiency and operational success.
Ethiopian’s fleet includes ultra-modern and environmentally friendly aircraft such as Airbus A350, Boeing 787, Boeing 777-300ER, Boeing 777-200LR, Boeing 777-200 Freighter, Bombardier Q-400 double cabin with an average fleet age of five years. In fact, Ethiopian is the first airline in Africa to own and operate these aircraft.
About RadonicRodgers Strategy+
RadonicRodgers Strategy+ is an award-winning Travel & Tourism industry leader in brand development services. The firm is the largest, most recognized Travel & Tourism marketing firm in Canada providing one-stop service for international campaigns.
Twitter: @ FlyEthiopianCAN