OMCA & RadonicRodgers unveil new brand strategy

Ontario Motor Coach Association (OMCA) and RadonicRodgers have jointly unveiled a new look for OMCA at this year’s annual OMCA Conference and Marketplace in Buffalo. The new visual identity is based on the marketing phrase “Better Together” emphasizing OMCA’s evolution over the years into an organization that represents all aspects of the group Travel industry with members from across North America.

“We’re very excited about the new look” said OMCA President, Doug Switzer. “It’s been over 17 years since we last updated our branding and we felt strongly that we needed to bring our branding back in line with who we are today.”

“The fact is, that all member types have played an increasingly important role in the association since the implementation of Marketplace. We now have members from not only every province but from 34 states as well – almost 50% of supplier members are from the U.S.”, Switzer said.

“We wanted to make sure that our branding reflected those realities… we wanted to emphasize that OMCA is a place where members can come together to achieve things that they couldn’t individually… hence the phrase ‘Better Together’. We are very pleased with RadonicRodgers’ new re-branding program.”

RadonicRodgers Principal, Ross Rodgers said “The new OMCA brand identity visually captures the cumulative energy of OMCA membership. Once we had identified and clarified this over-arching theme, the brand strategy was largely driven by this… which became the keystone of the brand’s values.”

As part of the process of re-branding, RadonicRodgers developed the marketing phrase “Better Together” after consulting with OMCA as well as articulating the key Brand Values, which OMCA released at the conference.

See posts about re-branding Launched details and Road Explorer in-depth article about the re-brand launch:

Launched > OMCA Branding, Positioning, Marketing Phrase…
OMCA’s Road Explorer article > Better Together by Jeffrey Reed