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Case studies Marketing results for clients
Ethiopian Airlines Canada marketing representation for trade & consumer. Developed PR, events, digital & social media consumer plan and initiatives. Conducted research, managed “5 years in Canada” & “70th anniversary” events to
media & trade, promote airline via social media and PR, achieved 95%+ loads
Earned media in Canada over $700,000
first year of engagement
• Loads increased from 70% to 95% average in less than a year
• Flight frequency up from 3 to 5 direct flights weekly (Toronto-Africa) • Negative press decreased by 80% from 8.6% to 1%
• Positive press increased by over 90% from 24% to 74%
• Facebook followers and fans increased 0 to over 5,000
radonicrodgersstrategy+ Travel&Tourism Marketing
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