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Flight instruments Media monitoring and distribution
We employ advanced media monitoring & press release tools like Meltwater PR news wire, clipping and monitoring service monitoring millions of real-time editorial, blog & social media conversations.
• Database of 20,000 Canadian influencers: writers, journalists, news directors, bloggers, calendar editors, columnists, editors, freelance journalists, show hosts, general editors, producers, program directors, reporters and guest schedulers from various media, digital, print & broadcast.
• Target key journalists and influencers and contact them on their preferred channel with the right message
Dashboard – Cayman Islands January-July 2017 (actual data) Sentiment positive vs. negative Media exposure
Social reach Media content stream
• Press releases sent via wire service for broader reach. Measure pickup at regional, national, or international levels
• Listen & react: Find out who is talking about you
• Measure earned media
• Track coverage over time & gauge positive, neutral, or negative • Track trending themes & conversational shift
• Compare your share of voice against your competitors
Trending themes Topic momentum
Social content stream Earned media value
Potential reach
radonicrodgersstrategy+ Travel&Tourism Marketing
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