RadonicRodgers AdVantage #2

DESIGN BY MARKETING — NEWS, VIEWS, IDEAS, EVENTS — RADONICRODGERS.COM ISSUE NO. 2
WestJet Vacations flies with RadonicRodgers
CALGARY • WestJet’s newest expansion now offers tour packages to the travel industry. WestJet Vacations, operating under their parent company, is offering more than 40 destinations in North America and the Caribbean. When it came time to produce their very first WestJet Vacations brochure, they contacted RadonicRodgers as a potential supplier they wished to align themselves with.
RadonicRodgers was short-listed due to extensive travel experience, award-winning design, one-stop-solution, printing and project management, but also for their experience in producing gigantic brochures within very tight time lines. RadonicRodgers has produced travel brochures nearly 300 pages in size, with press runs approaching a million copies. “We have never missed a promised deadline in 10 years of business”, states Edward Radonic, Managing Partner.
The client brief
WestJet Vacations required a new design that applied the existing and very successful WestJet brand. Coupled with the design development, all 180 pages were to be formatted in tandem with the WJV market- ing/product team for two brochure versions—western and eastern Canada editions. The print run was to be in the hundreds of thousands of copies with delivery across Canada.
WestJet Vacations spoke to many design, marketing and printing firms. The time line estimates from these firms for completion ranged from 4 to 8 months. RadonicRodgers offered the best value and guaranteed completion within an 8-10 week period including design, layout, printing and delivery across the country.
In working closely while diving right into
the brand and culture of WestJet, the two firms realized that they were very similar in more than one way. Both RadonicRodgers and WestJet are PROFIT 100 companies, achieving listings as two of Canada’s fastest-growing companies. Looking at WestJet’s values, we found many similarities to our own corporate culture, such as:
“Positive, passionate in everything we do, ap- preciative of our people and customers, fun, friendly, and caring, honest and honouring our commitments.”
Upon brochure delivery, John Hamilton, VP of WestJet Vacations, summed up the project perfectly, “Terrific design, on schedule and on budget. Thank you!” ●●
this just in...
2 Breast cancer fund raiser on the slopes
2 RR is one of Canada’s fastest-growth companies 3 The power of custom publishing
4 RR wins Web site and Magazine awards
▼ LEFT TO RIGHT: Edward Radonic, Managing Partner; Sorin Tirt, Associate Partner; John Hamilton, Vice President WestJet Vacations;
Greg Tino, Associate Partner;
at RR Head Office in Toronto.
Olé Annual fest honours new client, Spain
RENAISSANCE HOTEL • RadonicRodgers’ annual gala is upon us once again!
Last year over 260 guests from companies such as Air Canada Vacations, CIT Tours, Conquest Vacations, Contiki Holidays, Ensemble Travel, GAP Adventures, OMCA, MyTravel, Resort to the Best, Sandals, Signature
Vacations, Sol Melia Hotels, Sunquest, Sunwing, Transat Holidays, Toronto Tourism, Tourism Ireland, and WestJet, enjoyed cigar- rolling demonstrations, Cuban dancers, a five-piece band straight from Havana, and give-aways of Cuban rum, cigars, and a trip for two to Cuba, courtesy of Cuba Tourist Bureau.
RadonicRodgers presents Olé on Friday, November 16th, in honour of the new
relationship with the Tourist office of Spain with Spanish music, flamenco dancing demonstrations and classic rhythms! ●●
▼ BOTTOM: The RadonicRodgers’ annual party event in 2006 titled
“Havana Nights” featured live music over dinner, Cuban dancers, live performance by Havana musicians, Cuban cigar rolling demonstrations and DJ Marius.
Printed on recycled paper. Please pass on or recycle. ADVANTAGE NO. 2 www.radonicrodgers.com Toll free: 1 800 585 3029 1