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TRAVEL CONSUL continued from page 1
and co-founder. Ross continues, “In this
age, we are all a little closer in a world- wide marketplace. Figuratively, nobody is an island, but
if you ‘actually’ ARE an island, we can
introduce the world to you”.
RadonicRodgers’ expertise in domestic and international Travel & Tourism marketing, coupled with its
proven track record of generating measurable results for its clients made for a good fit with the TRAVEL CONSUL raison d’ être. Recognized as a thought leader within the Canadian Travel & Tourism industries, RadonicRodgers partnered with these agencies, harnessing each
firm’s expertise in key markets. TRAVEL CONSUL brings Travel and
Hospitality brands the power of Travel marketing experts from around the world. TRAVEL CONSUL and many of the members attended WTM (World
Travel Mart) in London, England. TRAVEL CONSUL will continue to
expand in key markets globally. The following eight agencies are TRAVEL CONSUL’s charter members:
INTERFACE TOURISM – Europe
Interface Tourism is Europe’s leading Tourism marketing agency. With of- fices in Paris, Milan and Madrid we have our roots in some of the most successful Tourism destinations in the world. Southern Europe was one of the first regions in the World to recognize the value of Tourism to national economies.
FSB COMUNICAÇÕES – Brazil
With more than 30 years of experi- ence, FSB Comunicações is one of the largest communications agencies in Brazil. The integrated marketing firm specializes in Tourism and Hospitality, corporate communications, crisis communications, strategic and digital public relations, media relations, gov- ernment communications, internal communications, brand building and research. With offices in Rio de Janiero (two), São Paulo, Brasilia and Belo Horizonte, FSB has more than 500 partners/employees
and affiliates.
PACRIM MARKETING GROUP – Pacific Rim PacRim Marketing Group is a global marketing communications firm specializing in helping estab- lished brands and organizations grow in the Asian international traveler market. Since 1990, the agency has expanded into a synergistic group of companies — PRTech and PacRim Marketing Tokyo, now operating as the firm’s Asia-Pacific Headquarters
in Japan. ●●
RESULTS
Increased visitors
to Arizona by 26%
RadonicRodgers Strategy+ imple- mented a number of successful initiatives during their tenure as the official Canadian sales and marketing representatives.
During this period, Arizona was one of the few states that saw an
increase by Canadian visitors (the number of Canadian visitors that traveled to the US had dropped by 20%); this annual figure rose from 514,500 to 556,700 which represented
an increase of 8.2% year-over-year and an approximate 30% swing when factoring the overall decline to the US that year. The following year, 2010 saw another record broken as 650,000 Canadians traveled
to Arizona. That repre- sented a 26% increase between 2008 to 2010.
RADONICRODGERS – Canada RadonicRodgers Strategy+, established in 1997, is the largest and most recognized Travel & Tourism marketing agency in Canada. From brand development and alignment to campaign innovation, we bring the World to Canada and send Canadians to the World. The firm develops motivational strategies for inbound and outbound travel, including global and regional destinations, attractions and natural assets, hotels and resorts, tour operators, Travel agencies, coach lines and air lines. RadonicRodgers pro- vides media planning and strategy, with fully integrated services, including a thorough understanding, from a Travel & Tourism marketing perspective, of French-Canadian and English-Canadian cultures.
MMGY – United States
The world’s largest global marketing firm in the Travel, Hospitality and Entertainment industries, with more than 35 years of experience. Helping Travel companies grow revenue by motivating their customers, the award-winning agency maintains a global communications practice in all marketing channels, serving many of the world’s premier Travel and Tourism brands. MMGY Global is author of acclaimed industry research (including the Portrait of American Travelers) that identifies the habits and preferences of travelers.
FITCH Y ASOCIADOS – Mexico
Founded in 2001, Fitch y Asociados is a Mexican firm that specializes in communication strategies, branding, media planning and strategic allian- ces. With a special orientation to the Tourism industry, Fitch y Asociados has been a leader for more than 10 years in building destination brands throughout Mexico, and creating positioning strategies to increase visitation and brand awareness.
ACCORD – United Kingdom
Accord is a full-service independent advertising agency. The agency is a special blend of expert Travel special- ists, with dedicated teams that help clients get the most from their mar- keting budgets. Accord maximizes return-on-investment by providing advertising know-how, marketing skills, leading-edge technology, in- depth research and first-class mar- keting services. Their portfolio of service offering is exclusively de- signed to meet the needs of Travel and Tourism organizations targeting the United Kingdom.
DRAGON TAIL INTERACTIVE – China Dragon Trail Interactive is an award-winning digital marketing agency and Travel technology com- pany that helps global Travel and Tourism organizations reach and con- nect with affluent Chinese consumers. Leveraging the Internet and social media, Dragon Trail Interactive helps increase brand awareness for its cli- ents using online influencer marketing and social media campaigns.
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RadonicRodgers Strategy+ Travel & Tourism Marketing — AdVantage Volume 3