Page 3 - RadonicRodgers AdVantage #3

LAUNCHED
Hola Sun / Caribe Sol content management and booking engine integration
LAUNCHED
OMCA branding, positioning, marketing phrase
A long-standing mem- ber for over a decade of OMCA (Ontario Motor Coach Association), RadonicRodgers was engaged to conduct a complete brand and positioning analysis
for OMCA. A new marketing phrase was developed
“Better Together” as well as a new visual identity system.
RadonicRodgers iden- tified the brand pillars and literated the pillars to utilize the OMCA initials: Opportunity Mutual Care Advice. From this the Visual Identity and Marketing Phrase were developed.
IN ORDER TO GET PRODUCT to market as quickly as possible on the Web, and provide timely packages with current pricing, Hola Sun and sister company Caribe Sol
AWARDS
requested RadonicRodgers’ expertise for its Website branding, design and programming, as well as booking engine integration. A comprehensive content management system was
developed to facilitate frequent prod- uct and pricing updates for the Tour Operator’s properties and packages, as well as randomized banner advertisingsupport. ●●
Hola Sun marketing for Chinese market wins award
一次无与伦比的
独特体验
魅力套餐组合
RADONICRODGERS has
been awarded for its marketing efforts on Hola Sun’s Collection Prestige product specifically
for the Chinese market, at the Summit International Awards. Product positioning for the Mandarin-speakingnationwas
applied including the Mandarin translation and typesetting, execution and local fulfillment in China. This is the second time this campaign has won in this compe- tition, previously winning for the English/French version of the marketingcollateral.
The Summit International Awards recognize marketing excel- lence on the international stage. The competition received 5000 entries from dozens of countries around theglobe. ●●
info@radonicrodgers.com — Toll free: 1-800-585-3029 — www.radonicrodgers.com 3