Page 2 - RadonicRodgers AdVantage #1

Who is “Radonic” & “Rodgers”?
MARKHAM • RadonicRodgers has a history of gaining remarkable returns for their clients, such as SiteAction Internet Services. This client was a start-up dot com with no reputation, and urgently needed solid branding and positioning within an overpopulated Web services market.
With limited resources, SiteAction became an overnight success through RadonicRodgers’ unique marketing research and strategic initiative. Armed with industry research, a solid marketing plan and the resulting 12-month ad campaign and media buy, SiteAction’s clientele grew from zero to just under 1,000 clients in the first year. The ultimate result? A 2000% return on investment—a dream ROI for any
aspiring
business.
RadonicRodgers design+marketing is a communications firm committed to a superior level of professionalism and customer service that leads the creative services industry in quality and value.
Services provided by RadonicRodgers include; market research, strategy, brand consulting, creative direction, graphic design, copy writing, photography, adver- tising campaign development, media plan development and media buying, offset production, large format and digital print production, as well as Web and interactive design programming and fulfillment. ●●
Edward Radonic and Ross Rodgers are the founding partners of RadonicRodgers design+marketing. The partners comple- ment each other with Ross as the creative brain and Edward as the business brain.
Edward’s award-winning marketing prowess has launched numerous busi- nesses including a computer rental agency, pre-press service provider, Internet service provider and marketing/design services. Edward’s career highlights include winning the Canada Post marketing award as well as establishing a sizable pre-press operation. Edward further honed his talent in marketing and business strategy, and
his research exposed an untapped need for truly accountable marketing services.
In 2001, under the RadonicRodgers banner, Edward directed the launch of an Internet services firm—due to his branding and marketing initiatives, the company quickly achieved a 2000% return on investment in the first year (see adjacent article
“SiteAction.com startup...” and how RadonicRodgers helped grow SiteAction). In 2003, Edward oversaw the successful acquisition of the travel design firm,
John Kennedy Associates, to comple- ment RadonicRodgers’ existing expertise in a number of vertical market segments— further cementing the company’s position as an innovative Canadian market leader.
Ross provides the role of Creative Services Director, overseeing all RadonicRodgers creative from the Toronto office. Ross graduated from the Graphic Design program at Sheridan College in Canada in 1987. With over 20 years experience in design and art direction, Ross’ award-winning visual aesthetics and typographic stylings are displayed in the designs of numerous newspaper and magazine redesigns across Canada, as well as a host of editorial publications, corporate communications literature, and ad campaigns for a variety of small- to mid- sized and blue chip organizations.
Ross and Edward launched their partnership with the unique mandate to provide accountable strategy, branding, and identity design in 1997. Services have since been expanded to include research- driven brand and market development with measureable results. ●●
SiteAction.com
startup gets
boost from RR
Marguerita mania at the PCYC
▼BELOW: Attendeesenjoy the Marguerita Mania revelry at the Port Credit Yacht Club
Guerilla marketing... A business owner was dismayed when a competitor selling the same type of product opened next-door to him, displaying a large sign proclaiming:
“Best Deals.”
Soon after that, he was horrified to find another competi-
tor move in next door, on the other side of his store. Its large sign was even more disturbing: ”Lowest Prices.”
After his initial panic, he looked for a way to turn the situation to his advantage. The next day, he proudly unveiled a new and huge sign over his front door. It read: “Main Entrance!” ●●
2 ADVANTAGE VOL 1 – NO. 1 www.radonicrodgers.com
PORT CREDIT • In the middle
of a cold Canadian winter, RadonicRodgers decided to liven things up, and throw a little sunshine on the situation for their clients and associates by inviting them all to a mid- winter party at the Port Credit Yacht Club (PCYC).
Margarita Mania came complete with a Caribbean theme, where palm trees, tiki huts, leis, and grass skirts were a’plenty. RadonicRodgers decorated the room with Caribbean-themed banners, printing them in-house on their capable large format printer.
The Caribbean theme carried on into the food,
including an outdoor barbecue, many pina coladas, daiquiris, and of course, margaritas.
RadonicRodgers sponsors the Youth Learn to Sail Program at PCYC—an Optimist program that teaches children between the ages of 6 and 16 the fun and safety aspects of proper seamanship. In conjunction, PCYC sponsors a club in Cuba, which teaches youth in Cienfuegos the same sailing techniques.
PCYC is the home port of
A lil’ R&R, Edward Radonic’s sailboat, which is frequently used in giving clients and associates tours of Lake Ontario and the Toronto harbour. ●●