Page 4 - RadonicRodgers AdVantage #1

A win-win proposition
RadonicRodgers wins more awards... and wins business for its clients!
TORONTO • According to recent statistics from Industry Canada, there are 4,840 incorporated ad agencies, graphic design, and marketing firms in Canada. Within this industry there are more than 25,000 designers that earn their living in the Toronto area, making Toronto the third largest design centre in North America, following New York and Boston.*
Steadily rising up the list
RadonicRodgers design+marketing first announced in 2003 that it had been ranked by Marketing Magazine’s Annual Rankings, as one of the TOP 50 Marketing Communications Services firms in Canada. Since its induction, the company has climbed to 48th position in 2004, and most recently to the 46th spot in the 2005 in the Marketing Magazine’s rankings of communications firms.
Specific disciplines
Additionally, RadonicRodgers has ranked 26th or higher in four individual disciplines, includ- ing advertising creative (20th), direct marketing (21st), interactive and digital marketing (26th) and strategic consulting (22nd).
Managing partner, Edward Radonic says “We’re bullish on the prospects of the
ascent continuing with the 2006 results in
the spring of 2007. Stay tuned!” ●● * Design Edge Canada. May/June 2006.
ahead...
The new marketing trend of editorial brochures. Look for the Spring 2007 issue of advantage!
PORTLAND, OREGON • RadonicRodgers has taken home two more awards in the most recent Summit International Awards in Portland. The two silver wins were both in conjunc- tion with work on the Kultur Flooring brand—one for the brand development and visual identity itself and the other for their media folder and integrated product brochure.
Since the release of the new brand, Kultur executives have documented significant growth and demand for their product line. Consumers are choosing Kultur branded product from the shelves, over other similar product, as a direct result of the package design. Competitors have taken notice of the significant threat this new brand poses in the retail and commercial markets. RadonicRodgers also provided other design services including the kulturflooring.com website.
In the 2004 Summit
The 2006 Summit Awards included 3000 entries from the following 26 countries:
Australia Austria Belarus Bulgaria Canada China Croatia Denmark England Hong Kong India
4 ADVANTAGE
Creative awards, RadonicRodgers took home four awards—one silver, and three bronze. The silver was in B-to-B marketing for Fluid; a bronze for the Diner’s Choice consumer marketing kit—an entirely typographic design with no images—won for its ability to persuade; another bronze for a fashion retail brochure for Hide Society; and a bronze for Belgian chocolate importer, La Nouba’s brand development in the New York/New Jersey area. The Summit Awards boast 3000 entries from 22 countries in five continents.
RadonicRodgers has also won a bronze in the Canadian Frankie awards, for the best franchise brochure designed for Thomas Cook’s offering of the Sol Melia hotel
products in 2001. In addition, the
RadonicRodgers’ team of graphic designers and writers have won many personal awards in various fields of design and marketing. Ross Rodgers’ design for the Kingston Whig-Standard newspaper won in an international competition for best-de- signed newspaper in the under 50,000 circulation category. As well, senior art director and associate partner, Sorin Tirt, took home a third place win for the “Children Are The Rhythm Of The World” poster competition held in Essen, Germany.
While RadonicRodgers appreciates the juried accolades, the firm is more focused on helping its clients achieve business success— a tangible result especially appreciated by clients which is, in the end, the ultimate reward for RadonicRodgers. ●●
Ireland Isreal Italy Kuwait Latvia Malaysia Mexico New Zealand Northern Ireland Russia Singapore South Africa Turkey United Arab Emirates United States
▲ LEFT TO RIGHT: Edward Radonic, Managing Partner; Emile Zmenak,
Managing Partner Kultur Flooring, Sorin Tirt, Art Director & Associate Partner; Ross Rodgers, Creative Services Partner
Ranking’s up in Canada’s Marketing
TOP 50 list of companies
VOL 1 – NO. 1
www.radonicrodgers.com
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