Page 3 - RadonicRodgers AdVantage #1

“Design by
marketing”
What’s that
all about?
Most of us are in business to sell a product or service with the ultimate goal of driving revenues to the business’ objectives. Many corporations have large marketing budgets with elaborate marketing and media plans. More often than not, the execution of these national advertising campaigns are produced with pretty pictures and attractive graphic design. This method of marketing, called “Marketing by design”, is designed with beautiful creative, without much thought put into the marketing itself. This approach may achieve basic results and attract attention, however the Return On Investment (ROI) could have been much higher, if more emphasis was placed on the marketing.
Reversing the focus
Edward Radonic explains, “RadonicRodgers focuses on the marketing and strategic nature of our services by applying the
“Design by marketing” philosophy. Yes, we produce very attractive and award-winning graphic design, however, it is driven by marketing principles that increase effective- ness. This has allowed RadonicRodgers to produce exceptional results for our clients. We have many client testimonials that report increased Return On Investment (ROI) as
a direct result of the Radonic Rodgers “Design by marketing” approach.” ●●
RR & Sol Melia run for charities...
HAMILTON • RadonicRodgers teams up with travel client Sol Melia in sponsoring up to 26 runners in numerous marathons, including Around the Bay Run Hamilton Marathon, and the Sporting Life 10K (from Yonge/Eglington down to Rogers Centre). The two companies provide the runners with specially designed T-shirts and donate signage to the various events in the GTA. Fernando Blasco, an associate of RadonicRodgers, is one of the organizers who also participates in these events throughout the year. Money raised is donated to charities including Heart and Stroke Foundation, and Cancer research. ●●
OMCA open...
NIAGARA FALLS • RadonicRodgers’ knows golf—past clients include Ontario Golf News, National Post Golf, and Royal Canadian Golf Association. So when client Ontario Motor Coach Association (OMCA) hosted their annual tourney, RadonicRodgers teed up!
RadonicRodgers was Platinum sponsor and donated the design and printing of all signage to the tournament. Account executive Roland Leduc, and senior art director Greg Tino attended the event on RadonicRodgers’ behalf. “The tournament was a huge success—apart from the pouring rain!” says Greg.
RadonicRodgers is also attending the five-day annual OMCA Marketplace, and is donating drink tickets to the icebreaker held at the Royal Ontario Museum. ●●
Everyone needs an occasional R&R day
TORONTO HARBOUR • Apart from providing first class marketing and advertising solutions for their clients, RadonicRodgers enjoys treating clients and employees alike to special days filled with nothing more than
a little well deserved rest and relaxation. Past R&R days have included bringing in a registered massage therapist to relax
away muscle tension and worries, as well as speed boating and sailing, up, down,
and around Lake Ontario.
We’re always planning new ideas and
activities to include in our R&R days—keep reading future issues of ADVANTAGE to learn when the next planned event will be! ●●
▼ LEFT TO RIGHT: Edward Radonic, Managing Partner; Sorin Tirt, Art Director & Associate Partner
Toll free: 1 800 585 3029 ADVANTAGE VOL 1 – NO. 1 3
▲ LEFT: Roland Leduc, RR Account Executive for OMCA, works
on his short stroke form.
▲▼ ABOVE & BELOW: The registered massage therapist works the tension out of the
joints of client, Basil Tambakis, Administrator Bethany Retirement Living.