Alicia Whalen, Co-Founder and Principal, develops search engine strategies and measures online ROI for the Niagara Falls hotel and Tourism industry. Alicia’s true calling came when she partnered with Patricia to spread the gospel of non-intimidating digital marketing.

Patricia Brusha, Co-Founder and Principal, has worked in the fields of Sales, Hotel Marketing, Internet Distribution and Revenue Management, for large franchise ownership groups and brands. She has extensive experience managing SEO, paid online advertising and is a Google Certified Professional.