Launched

Perspectives re-branding

Perspectives looks up with new positioning, brand ID, Web site

The Perspectives re-brand by RadonicRodgers Strategy+ was launched with a fresh new look applied to a new Web site design and booking engine to coincide with the launch of the firm’s new accommodations facility (Centre de Vacances Etoile du Nord) for the St. Donat, Québec linguistic/cultural program. The new positioning statement developed reads as follows: Perspectives provides premium educational experiences… Read more »

attractions ontario logo thumbnail

Attractions Ontario Branding, Positioning and Visual Identity

Attractions Ontario requested a total revamp of the entire brand and positioning strategy for the tourism association, to more accurately position the firm within the Attractions and Tourism industry of Ontario. The new Positioning Statement developed by RadonicRodgers for Attractions Ontario now reads: Attractions Ontario is the authority on Attractions & Trip Motivators in Ontario, the voice… Read more »

Muskoka Tourism's Social Media Campaign

Muskoka Tourism’s Social Media Campaign “Take Back Winter!”

RadonicRodgers Strategy+ won the bid to develop a creative online social media campaign that would increase social media engagement and site traffic. The ultimate goal was traffic through the conversion pages that would develop into sales for their Tourism stakeholders. Brief: Convince Canadians to go up north during one of the harshest winters on record —… Read more »