All Launched

DeNure Tours research/strategy results in re-positioned brand

The DeNure Tours re-branding and brand strategy dug deep to identify and define the up-and-coming market for DeNure Tours as the new 50+ market segment. Extensive research was conducted, with in-person target market surveys and focus groups. Brand workshops were conducted by RadonicRodgers to launch the brand internally and train the staff on the new… Read more »

Perspectives re-branding

Perspectives Education Travel looks ahead: brand identity & Web site

The Perspectives re-brand by RadonicRodgers Strategy+ was launched with a fresh new look applied to a new Web site design and booking engine to coincide with the launch of the firm’s new accommodations facility (Centre de Vacances Etoile du Nord) for the St. Donat, Québec linguistic/cultural program. In 2 years since the re-brand, the industry response in educational Travel has… Read more »

attractions ontario logo thumbnail

Attractions Ontario Branding, Positioning and Visual Identity

Attractions Ontario requested a total revamp of the entire brand and positioning strategy for the tourism association, to more accurately position the firm within the Attractions and Tourism industry of Ontario. The new Positioning Statement developed by RadonicRodgers for Attractions Ontario now reads: Attractions Ontario is the authority on Attractions & Trip Motivators in Ontario, the voice… Read more »

Muskoka Tourism's Social Media Campaign

Muskoka Tourism’s Social Media Campaign “Take Back Winter!”

RadonicRodgers Strategy+ won the bid to develop a creative online social media campaign that would increase social media engagement and site traffic. The ultimate goal was traffic through the conversion pages that would develop into sales for their Tourism stakeholders. Brief: Convince Canadians to go up north during one of the harshest winters on record —… Read more »

ENVOY Branding, Positioning, Naming, Marketing Phrase

Having operated for 15 years as Hippo Express, the Travel and Tourism marketing distribution company was ready for a fresh re-branding that more accurately captured its current brand essence. RadonicRodgers conducted research and developed a positioning analysis for Hippo to guide future branding initiatives, new naming, new marketing phrase and new visual identity “ENVOY Connected to… Read more »

OMCA Branding, Positioning, Marketing Phrase

A long-standing member of Ontario Motor Coach Association (OMCA), RadonicRodgers was engaged to conduct a complete brand and positioning analysis for OMCA. A new marketing phrase was developed as well as a new visual identity system. RadonicRodgers identified the brand pillars and literated the pillars to utilize the OMCA initials: Opportunity Mutual Care Advice. From this… Read more »

Hola Sun / Caribe Sol Websites and booking engine integration

In order to get product out to the market as quickly as possible on the Web, Hola Sun Holidays Website and sister company Caribe Sol requested RadonicRodgers’ expertise for its Website branding and programming, as well as booking engine integration and a comprehensive content management system to facilitate frequent product updates for the tour operator’s… Read more »

WestJet Vacations experiential Travel

RadonicRodgers Strategy+ with its expertise in experiential brochure campaigns, has launched the latest marketing piece for WestJet Vacations. RadonicRodgers has produced online digital brochures for the tour operator, with interactive video and page sharing features.   Please have a look at our proprietary digital brochure that we created for WestJet. Watch the Destination Intro video embedded… Read more »