OMCA Branding, Positioning, Marketing Phrase

A long-standing member of Ontario Motor Coach Association (OMCA), RadonicRodgers was engaged to conduct a complete brand and positioning analysis for OMCA. A new marketing phrase was developed as well as a new visual identity system.

RadonicRodgers identified the brand pillars and literated the pillars to utilize the OMCA initials: Opportunity Mutual Care Advice. From this the Visual Identity and Marketing Phrase were developed.