ENVOY Branding, Positioning, Naming, Marketing Phrase

Having operated for 15 years as Hippo Express, the Travel and Tourism marketing distribution company was ready for a fresh re-branding that more accurately captured its current brand essence.

RadonicRodgers conducted research and developed a positioning analysis for Hippo to guide future branding initiatives, new naming, new marketing phrase and new visual identity “ENVOY Connected to Travel” to strengthen its position as a company in a way that cohesively supported its core values.

“We decided to work with RadonicRodgers on account of their intimate knowledge of the travel industry and their wealth of renaming and rebranding experience,” said Glen Harwood, President of ENVOY. “I am extremely happy with the new name and branding and it has been very well received by our existing and potential customers. We are seeing tremendous ROI in new business acquisitions as the new brand now accurately portrays our organization.”

For a detailed account of the re-branding exercise Travel Week has published an interesting article titled:

“Hippo Express Rebrands as Envoy with RadonicRodgers.”