RadonicRodgers Strategy+ won the bid to develop a creative online social media campaign that would increase social media engagement and site traffic. The ultimate goal was traffic through the conversion pages that would develop into sales for their Tourism stakeholders.
Brief: Convince Canadians to go up north during one of the harshest winters on record — remember the polar vortex and ice storms? Right! RadonicRodgers Strategy+ developed a clever spin on the bad weather with a micro-branded campaign, animation story boards and tongue-in-cheek animations, marketing phrasing and microsite campaign copywriting, digital media buy and social execution.
Campaign micro site: Take Back Your Winter…
See posts about Awards won and Results details on this project: