Attractions Ontario requested a total revamp of the entire brand and positioning strategy for the tourism association, to more accurately position the firm within the Attractions and Tourism industry of Ontario.
The new Positioning Statement developed by RadonicRodgers for Attractions Ontario now reads:
Attractions Ontario is the authority on Attractions & Trip Motivators in Ontario, the voice of the industry and the source for consumers to discover Ontario’s destination experiences. The association offers best-in-class, high-value access to consumers in bolstering attendance and business activity for the Attractions & Tourism industry.
The brand pillars as developed by RadonicRodgers were identified as follows:
Attractions Ontario provides a platform for growth and success by encouraging attendance and business activity for its members and advertisers. The association excites the public to engage in Ontario’s rich offering of Attraction & Tourism experiences. With deep expertise and industry intelligence, Attractions Ontario informs and advocates for Ontario Attractions & Trip Motivators.
A thematic sub-system was developed for applications in collateral, environmental graphics and other themed applications where colour harmony with the content is crucial. This palette of brand versions reinforces overall brand values and is adaptive to specific applications. This provides flexibility while maintaining the overall Brand typology.
RadonicRodgers and Attractions Ontario executed the new brand across all marketing components including Advertising campaigns, the Passport and Field Trip Planner magazines, the Website and social media assets.
See posts about Awards won and Results details on this project: