The RadonicRodgers Strategy+ re-brand of the print and digital Attractions Ontario Passport Magazine was nominated to be a finalist entry in the Ontario Tourism Awards of Excellence. The magazine was re-conceived as a custom consumer travel publication with editorial content highlighting the many diverse attractions throughout Ontario’s regions. The publication helps boosts gate receipts and visitor spend for the association’s members.
The strategic re-brand of the publication made the widely-distributed magazine a must-have for Ontario tourists, while simultaneously offering a highly-targeted channel for advertisers looking to reach ready-to-go family memory builders and up-and-coming explorers among the Ontario Tourism segments.
See posts about re-brand Launched, other Awards and Results achieved on this project: