Position Papers

Multi-generation family travelling together

Multigenerational & Genealogical Travel Post-Covid Trends

When discussing and trying to understand consumer travel behaviour, we all love to study different age groups such as Gen X, Baby Boomers, Millennial, etc—trying to understand them and cater to them separately in order to provide a better travelling experience to each segment. But what if they decided to travel together? We call this… Read more »

Hotel Marketing

What does the post Covid future of the hotel industry look like?

2020 finally came to an end and it was undoubtedly one of the most challenging years for the hotel and lodging industry due to the Covid-19 pandemic. Smith Travel Research (STR) data showed all-time low numbers in occupancy, Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR) at the end of 2020. However, with… Read more »

Why RFP’s are a waste of your time

The typical process of a company issuing a Request for Proposal (RFP) often requires sending it to multiple vendors to obtain competitive offerings. For certain purchases, RFPs may make some sense — for example procuring commodities with clearly-defined technical needs. However, when purchasing branding and marketing partnerships, the process is fraught with risk and inefficiency… Read more »

What are the NTO, PMO, RTO, DMO & DMF roles in Tourism?

Co-Authored by Edward Radonic & Ron Caughlin The Tourism industry in Ontario has seen some disruptive change over the past number of years with the formation of the Regional Tourism Organizations (RTO) structure. A foundation developed as a result of the Sobbera Report and recommendations developed about a decade ago, in the Ontario Tourism industry Assessment… Read more »

STORYTELLING:
Power your brand

Power your Travel and Tourism brand communications with emotional stories Co-Authored by Ron Caughlin & Ross Rodgers Have you noticed how some people have the gift of the gab and tell a great story with ease? Tired of listening to presentations that are full of charts, graphs and data that put you to sleep? IT IS…

DIGITAL STRATEGY:
Practicing Digital Promoflex

Practicing Digital Promoflex marketing in your online Travel & Tourism offering – don’t lock it in Published in Hotel Business Review. Adapted with permission. by Ron Caughlin WHEN ACCESSING AND CONVERTING potential travellers to your airline, attraction, tour or hotel, there are no hard and fast rules when it comes to SEO (Search Engine Optimization), Pay Per…

RESEARCH:
Know what you don’t know

Uncover critical market factors with research SO YOU THINK YOU KNOW your market? Do you know the needs of your customers? Most companies and organizations feel they do in fact have a handle on their respective markets and then go ahead and plan marketing strategies based on what they think, not on the actual facts…

POSITIONING:
Owning your specialized Travel & Tourism offering

Narrow your unique position for maximum effectiveness PDF of Position Paper as originally published in Road Explorer by Ross Rodgers – Partner, Managing Innovator, RadonicRodgers Strategy+ HAVE YOU EVER WONDERED why so many companies in the Travel and Tourism industry position themselves pretty much the same way? Are they really all so similar? I suspect not….

BRANDING:
Breaking out of the mold

By Jarold Muino – Senior Brand Specialist, RadonicRodgers SELLING A PRODUCT OR SERVICE has become more difficult than ever due to the saturation in the market for competing similar products and new disruptive products. Consumers are subjected every day to hundreds of brands that do not differ much, one from another. According to Dharma Singh…

CONTENT MARKETING:
Custom publishing rocks

Editorial content super-charges Travel & Tourism marketing Read PDF of article as originally published. Article first published in ONLINE REVEALED OFFLINE magazine. by Ross Rodgers – Partner, Managing Innovator, RadonicRodgers MOST OF US HAVE A FAVOURITE magazine that we like to occasionally curl up and read when time permits. Perhaps it is a weekly general interest…