Position Papers

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STORYTELLING:
Power your brand

Power your Travel and Tourism brand communications with emotional stories By Ron Caughlin, SVP Digital & Brand Strategy RadonicRodgers Strategy+ Edited and updated by Ross Rodgers, Managing Innovator, RadonicRodgers Strategy+ Have you noticed how some people have the gift of the gab and tell a great story with ease? Tired of listening to presentations that are…

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DIGITAL STRATEGY:
Practicing Digital Promoflex

Practicing Digital Promoflex marketing in your online Travel & Tourism offering – don’t lock it in Published in Hotel Business Review. Adapted with permission. by Ron Caughlin – SVP, Brand & Digital Strategist, RadonicRodgers Strategy+ WHEN ACCESSING AND CONVERTING potential travellers to your airline, attraction, tour or hotel, there are no hard and fast rules when it comes to…

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RESEARCH:
Know what you don’t know

Uncover critical market factors with research SO YOU THINK YOU KNOW your market? Do you know the needs of your customers? Most companies and organizations feel they do in fact have a handle on their respective markets and then go ahead and plan marketing strategies based on what they think, not on the actual facts…