All Position Papers

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DIGITAL STRATEGY:
Practicing Digital Promoflex

Practicing Digital Promoflex marketing in your online Travel & Tourism offering – don’t lock it in Published in Hotel Business Review. Adapted with permission. by Ron Caughlin – SVP, Brand & Digital Strategist, RadonicRodgers Strategy+ WHEN ACCESSING AND CONVERTING potential travellers to your airline, attraction, tour or hotel, there are no hard and fast rules when it comes to…

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RESEARCH:
Know what you don’t know

Uncover critical market factors with research SO YOU THINK YOU KNOW your market? Do you know the needs of your customers? Most companies and organizations feel they do in fact have a handle on their respective markets and then go ahead and plan marketing strategies based on what they think, not on the actual facts…

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POSITIONING:
Owning your specialized Travel & Tourism offering

Narrow your unique position for maximum effectiveness PDF of Position Paper as originally published in Road Explorer by Ross Rodgers – Partner, Managing Innovator, RadonicRodgers Strategy+ HAVE YOU EVER WONDERED why so many companies in the Travel and Tourism industry position themselves pretty much the same way? Are they really all so similar? I suspect not….

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BRANDING:
Breaking out of the mold

By Jarold Muino – Senior Brand Specialist, RadonicRodgers SELLING A PRODUCT OR SERVICE has become more difficult than ever due to the saturation in the market for competing similar products and new disruptive products. Consumers are subjected every day to hundreds of brands that do not differ much, one from another. According to Dharma Singh…

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CONTENT MARKETING:
Custom publishing rocks

Editorial content super-charges Travel & Tourism marketing Read PDF of article as originally published. Article first published in ONLINE REVEALED OFFLINE magazine. by Ross Rodgers – Partner, Managing Innovator, RadonicRodgers MOST OF US HAVE A FAVOURITE magazine that we like to occasionally curl up and read when time permits. Perhaps it is a weekly general interest…