The Perspectives re-brand by RadonicRodgers Strategy+ was launched with a fresh new look applied to a new Web site design and booking engine to coincide with the launch of the firm’s new accommodations facility (Centre de Vacances Etoile du Nord) for the St. Donat, Québec linguistic/cultural program.
In 2 years since the re-brand, the industry response in educational Travel has be overwhelmingly positive with instant brand recognition at events, conferences, customers and the trade. Customers are continually asking for swag even if they have to pay for it. Overall brand loyalty has increased resulting in greater re-occuring bookings. Their 30th year celebrations included custom-adapted “diamond” motif launched for the duration of the celebrations in 2018/2019.
The 28-year-old brand was updated by retaining the historical asset of a simplified “owl” symbol for the firm’s unique immersive educational travel offering. The circular eye elements became natural iconography for the Travel & Tourism firm’s stationery, POP displays, promo items and Web site.
Heather Depew, General Manager of Perspectives, said “We began our re-branding process with RadonicRodgers’ marketing expertise especially in differentiating Travel & Tourism firms; they visited our destination product for exploratory research enabling a better understanding of our vision. This provided in-the-field insights for their strategists in developing a new brand identity for Perspectives. It was a pleasure to work with Ed, Ross and the entire branding team at RadonicRodgers.”
The new positioning statement developed reads as follows:
Perspectives provides premium educational experiences including unique immersive language programs and cultural experiences. The brand personality is warm, human, accommodating and friendly. The brand illustrates the immersive values of education and understanding through discovery in pre-planned workshops, custom educational programs, cultural outdoor activities and community cultural involvement.
The bilingual French/English Perspectives Web site was also just recently re-developed and re-launched with all new brand elements and a fully-featured booking engine for school/class/groups trips: www.perspectives-edu.com
See post about Awards won on this project:
Awards > Perspectives wins Gold…