Tourism Ireland 20% direct marketing response

RadonicRodgers Strategy+ successfully worked with Tourism Ireland to implement a direct mail database and direct marketing campaign. Integrated with an on-line contest, the results generated a 20% response rate from the entire mailing, a remarkable return – dramatically above typical direct response.

This does not even account for the many consumers that saw the campaign and visited the site, but did not enter the on-line contest. RadonicRodgers provided full service capabilities, working with partnering tours operators, database marketing, copywriting, design, printing and direst mail fulfillment.