Tripled Ethiopian Airlines PR & Social Media effectiveness

Star Alliance member, Ethiopian Airlines Canada, retained RadonicRodgers as its Agency of Record & PR marketing partner in Canada. Responsibilities included managing PR, social media, events, trade & consumer media planning. The new relationship had an immediate impact, dramatically improving the airline’s digital communications effectiveness and presence, while significantly improving flight loads and flight frequency…. Read more »


PEI discovery video goes viral among islanders

RadonicRodgers Strategy+ embarked on a quest to Prince Edward Island (PEI) asking the question: “What is so special about PEI and the island life?” We filmed our discovery and learned a lot about the island in the making of the video. We targeted the video post to local Islanders so we could get their thoughts and insights. They responded… Read more »

Tourism Re-brand

Re-brand & marketing has big impact on Ontario attractions & tourism

At a relatively small capital outlay by Attractions Ontario, RadonicRodgers Strategy+ and Attractions Ontario achieved a dramatic economic impact for Ontario Tourism employing the association’s re-branded Visual Identity and re-branded Passport magazine. The freshly re-formatted print and online magazine was accessible to the majority of Ontarians and visitors to Ontario while 46,719 coupons were redeemed… Read more »

Muskoka Tourism's Social Media Campaign

Traffic doubles for Muskoka campaign “Take Back Winter!”

Objective: Develop a creative online social media campaign for Muskoka Tourism that would increase social media engagement and site traffic during the slower winter season, increasing traffic to conversion pages and developing into sales for their tourism stakeholders. This should be easy — convincing winter-weary Canadians to go up north during one of the harshest winters on record, remember… Read more »


Sunwing grows 1800% from $14 to $259 Million

Sunwing Travel Group is one of Canada’s fastest growing companies, and one of the very few Travel & Tourism companies to make Profit Magazine’s Top 100 5-year growth list. During this period RadonicRodgers Strategy+ was the Marketing Agency for Sunwing Travel Group. The two organizations worked closely together on all marketing and brand-building and helped establish the… Read more »


Tourism Ireland 20% direct marketing response

RadonicRodgers Strategy+ successfully worked with Tourism Ireland to implement a direct mail database and direct marketing campaign. Integrated with an on-line contest, the results generated a 20% response rate from the entire mailing, a remarkable return – dramatically above typical direct response. This does not even account for the many consumers that saw the campaign… Read more »


Arizona 26% visitation increase

RadonicRodgers Strategy+ team implemented a number of successful initiatives during their tenure as the official Canadian sales and marketing representatives. In this period, the number of Canadian visitors that traveled to the US dropped by 20%. However, Arizona was one of the few states that saw an increase by Canadian visitors; this annual figure rose from 514,500… Read more »


Increased Cuba’s Visitation to a Million Visitors

As Cuba Tourist Board’s Agency of Record for all media strategy across Canada, RadonicRodgers Strategy+ secured a spectacular increase in tourism for the destination. Through RadonicRodgers Strategy+ national strategic media planning and buying of various mediums including online and traditional media for both the consumer and trade markets, the overall results saw the number of annual Canadian… Read more »


Westjet one of Canada’s fastest growing Vacation Operators

RadonicRodgers Strategy+ was engaged by WestJet Vacations from its conception. We are proud to have been part of their success story and growth from 2006 to present day. We have worked in collaboration with WestJet since the launch of WestJet Vacations in 2006 to create WestJet Vacations’ travel agent brochures and other print collateral that… Read more »