Increased Cuba’s Visitation to a Million Visitors

RadonicRodgers Strategy+¬†was the Cuba Tourist Board’s Agency of record from 2006 to 2010 for all media strategy across Canada.

Through RadonicRodgers Strategy+ national strategic media planning and buying of various mediums including online and traditional media for both the consumer and trade markets, the overall results saw the number of annual Canadian visitors rise from 637,000 to almost 1 Million in 2010. This represented an increase of 55% in just a few years.