Video Power Play

The power of video – impressive numbers tell no lies

Take notice of these statistics, they illustrate the power of video as part of today’s marketing arsenal. Start incorporating video into your marketing media. Replace long winded explanations and sales copy with short and pointed videos on your Website and social media properties. Your message can be organized into a series of short videos that engage the viewer and draw them in. Your conversion rate will dramatically increase with these prospects until they convert into a lead that is warmed up and ready to engage with you. This strategy fits perfectly into todays marketing automation campaigns.

Increases engagement: Viewers spend 100 percent more time on pages with videos on them (MarketingSherpa) while more than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (YouTube)

Reinforcing: 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions (Invodo) and viewers are 85 percent more likely to purchase a product after watching a product video (Internet Retailer).

Pervasive: 89 million people in the United States are going to watch 1.2 billion online videos today (ComScore) and globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016 (Cisco).

Exponential audience growth: Online video users are expected to double to 1.5 billion in 2016 (Cisco).

Rare opportunity to capture audience: Only about 24 percent of national brands are using online video to market to consumers (Kantar Media).

Favours mobile: Mobile and tablet shoppers are 3X as likely to view a video as laptop or desktop users (NPD) and 92 percent of mobile video viewers share videos with others (Invodo) while online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks (Bytemobile Mobile Analytics Report).

Future forward: Online video production will account for more than one-third of all online advertising spending within the next five years (Borrell Associates).

Highest priority planning: 76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration (Social Media Examiner).

Social posting: 76 percent of Posts with videos attract 3X more inbound links than plain text posts (SEOmoz).