RadonicRodgers Strategy+ team implemented a number of successful initiatives during their tenure as the official Canadian sales and marketing representatives. In this period, the number of Canadian visitors that traveled to the entire United States dropped by 20%.

However, Arizona was one of the few states that saw an increase by Canadian visitors; this annual figure rose from 514,500 to 556,700 which represented an increase of 8.2% year-over-year and an approximate 30% swing when factoring the overall decline to the US. The following year, saw another record broken as 650,000 Canadians traveled to Arizona. That represented a 26% increase over the entire period.