Ethiopian Airlines Canada Microsite won the “LEADER” Award at the Summit Emerging Media Awards. The site was developed to host Canadian content for the Canadian division of Ethiopian Airlines Global, a Star Alliance member. Content includes Connections Africa e-newsletter, Press releases, Canadian testimonials, promotions, and BOOK NOW link to global booking engine. See Launched link below for the dramatic 3X performance numbers achieved for Ethiopian Airlines Canada:
Launched > Tripled Ethiopian Airlines PR & Social effectiveness