03sep01

RadonicRodgers acquires JohnKennedy Associates

The integration of the Travel-focused communication firm into its ranks strengthens RadonicRodgers’ position as a leader in strategic branding for a number of key vertical markets. Travel & Tourism specialist firm JohnKennedy+Associates will operate as a wholly owned subsidiary of RadonicRodgers Communications Inc. The deal will see RadonicRodgers acquiring the 19-year-old firm with a staff of 12 people.

“This meshes well with our overall acquisitions strategy of assembling vertical market teams such as the Travel marketing firm of JohnKennedy+Associates within the RadonicRodgers Communications group,” said Edward Radonic, Managing partner. John Kennedy, says he knows he made the right choice for his clients. “The combination of the brand communications discipline of RadonicRodgers and the integrated focus of our team made a lot of sense,” he says.

For nearly two decades, JohnKennedy+Associates has been leading the industry for the Canadian Travel & Tourism sector, with clients such as Thomas CookMarriottHertz, Sunwing and CIT Tours. RadonicRodgers Communications Inc. was established in 1997 by Radonic and Toronto Art Director, Ross Rodgers. Since then, the company has grown to provide high-quality communications services to clients around the world.

“Both companies have been built on a fresh approach to creativity, a strong commitment to marketing excellence and an uncompromising level of accountability,” said Radonic.

RadonicRodgers Communications has moved its Toronto operations to an expanded and renovated facility. The company’s 12-person team now operates from offices with leading edge technology.

RadonicRodgers Communications Inc. is a leading international communications and branding firm to clients in the corporate and publication communications, investor communications, packaging and consumer communications sectors.