The Attractions Ontario association has retained RadonicRodgers Strategy+ as their advertising agency of record and is Attractions Ontario’s first agency relationship in its 25 year history. RadonicRodgers revamped the entire brand and positioning strategy for the tourism association to more accurately position the firm in its updated industry functions within the Attractions and Tourism industry of Ontario. This was predicated by a body of research conducted by Attractions Ontario exploring the association’s various roles and services offered to their membership and the industry at large.
RadonicRodgers and Attractions Ontario have been working diligently this year executing the new brand across all their marketing components including Advertising campaign branding, the Passport and Field Trip Planner magazines, the association’s Website and social media assets.
UPDATE: See posts about re-branding Launched, Awards won and Results details for this client: